Where does Rogers go from here?
Today Rogers shut down 6 stations, surrendering the licenses back to the CRTC. They also laid off over 200 staff in various roles, including approximately 80 from the 6 shuttered stations, and another unspecified number of on air staff at stations across the country.
So what does Rogers do now? Well it seems to me that they cannot hire any new staff, so stations that lost on air staff will have to replace them or run with no shows in those time slots. From what I assume, programming will be shared. For instance in Medicine Hat the Jack morning show is gone, so it is probably safe to say that the morning show of Marc Michaels at Jack Calgary will fill in and most likely become the permanent show in Medicine Hat.
Griff and Caroline in Halifax are gone. They will most likely be replaced by afternoon host Nicole, and then afternoons will be replaced by someone from out of market. Currently the programming lineup for Jack London still has Paul Harper on mornings but also has Cosmo from CHEZ Ottawa in the afternoons.
I have a strong feeling we will see a lot more hosts on a lot more stations across the Rogers network. Maybe even going as far as having a regional or national show at certain times of the day.
Sadly I predict this is the new future of radio. After today it feels like the future has come now and radio will not revert back to the good old days unless new owners take over stations and actually invest in the stations.
Let me know what you think in the comments and let me know your thoughts on the events of today.