Christian Hall lands at CHUM Toronto
Bell Media has announced that veteran programmer Christian Hall will join Toronto’s CHUM 104.5 as Heidi Baiden moves over to the company’s syndicated programming arm, Orbyt Media.
Hall is joining CHUM as Program Director. He was most recently with Rogers Vancouver, serving as National Programmer for Classic Hits, as well as Content Director for JACK 96.9 and SONiC RADiO, up until management changes in late October. Prior to that he held the title of VP, Brands & Content for Harvard Broadcasting’s 13 stations across Alberta and Saskatchewan, and served as the founding program director at X92.9 Calgary for 15 years.
To allow this opportunity to happen, Heidi Baiden will transition from Program Director at CHUM 104.5 to Senior Manager of Orbyt. Prior to joining CHUM in 2021, Baiden was Regional Program Director for Bell’s Kitchener, London and Windsor stations. In her new role, Bell says she’ll oversee the Orbyt Media business with a focus on content development, partnerships & revenue growth.
Congratulations to Christian and to Heidi on their new roles.
